Navigating the complexity of change aversion
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Welcome To Purpley!

5th December

Hello and welcome to Purpley!

If you have ever been stumped looking through a wine menu or wandered aimlessly around a wine shop unsure of what to purchase, you have found the right place. We’re here to help!

Finding the right wine can feel unnecessarily complicated, and the goal of is to simplify this process. Simply enter the food you wish to pair into the search bar on our home page and our algorithm will find the perfect wine suited specifically to your meal. Purpley supports food items as broad as “squash” and as specific as “butternut squash risotto”. In order to find your optimal food-wine pairing, we recommend initial searching your specific food item, and broaden your search if necessary!

Purpley proudly uses hundreds of thousands of data points and cutting-edge machine learning techniques to deliver perfect food and wine pairings every time.

On our results page, the three top varietals for your pairing are ordered with the strongest pairing on the left. Pairing scores are carefully assigned to each of these varietals based on several factors including the frequency of your and similar pairing’s appearances in professional wine reviews. Furthermore, if you see a wine that you’d like to try, most of these varietals can be found at your local supermarket. Planning ahead? Further down on our page, you can find individual wines selected specifically for you. Follow the link, and you can place an order for your selection directly from an online vendor.

Purpley supports over 100,000 food-wine pairings, but we are always looking to improve our service. You can reach out to the Purpley team with any suggestions using our contact page or via email at

Purpley helps make wine shopping simple and fun

Thank you for taking the time to explore our website. Whether you’re just dipping your toes into the world of wine or an established wine-lover looking to discover something new, we hope that you find what you are looking for on

The Purpley Team 💜

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